TOM Partners with Soccer Aid for UNICEF
TOM is delighted to announce that we have joined Soccer Aid for UNICEF as Principal Partners for this year’s campaign.
As Principal Partners, TOM will feature heavily throughout the Soccer Aid campaign, with a range of exciting activations and community engagement initiatives planned – building up to the main event at Old Trafford on 15th June, which also coincides with Father’s Day.
Plus, the TOM logo will feature on the sleeves of the Soccer Aid World XI FC kits for male players.
Since 2006 – when UNICEF UK Ambassador Robbie Williams co-founded the concept – Soccer Aid for UNICEF has raised over £106 million, all supporting UNICEF’s vital work around the world working with families, communities and trusted partners to support children to grow up safe, healthy and able to play.
This year’s game will take place at Old Trafford, home of Manchester United, on Sunday 15th June. 7 players make their debuts this year – including Joe Hart, Leonardo Bonucci, Toni Duggan, Nadia Nadim and Steph Houghton.
Tickets for the game are on sale now via socceraid.org.uk/tickets with a family of four able to attend for just £60 – two adults and two children. Tickets include access to a pre-game ‘Fan Zone’ and ‘Player Arrivals Area’.
In addition, TOM will be giving away opportunities to win tickets in the lead up to the event.
Joshua Sargent, CEO of CLARK UK, the parent company of TOM and Polly, said: “Beyond the obvious alignment in values, this partnership presents us with a truly unique moment in which we can speak to both our TOM and Polly audiences during a really key event. The synergy between our two organisations is undeniable, so this is a fantastic opportunity to enhance our reach while supporting a great cause.”
Echoing this point, Richard Kerton, CLARK UK’s Chief Distribution Officer, said: “We’re excited to be partnering with Soccer Aid for UNICEF this year. The incredible work they do to protect and transform the lives of children around the world is inspiring. We’re proud to play a role in helping to raise awareness of their efforts and champion family protection. By working together we’re able to promote the need to protect children and families, giving them peace of mind for if the worst happens.”
Shane Horgan, Managing Director at Soccer Aid Productions added:
“It is great to welcome TOM and POLLY as Principal Partners of Soccer Aid for UNICEF. There are great synergies between the two organisations, and their family-focused approach is a natural fit with the message Soccer Aid for UNICEF continues to deliver. We are proud to be working with such an exciting and innovative organisation, as they look to further engage audiences nationwide.”
TOM and POLLY are joined as Principal Partners for Soccer Aid for UNICEF 2025 by Primark, EA Sports, adidas and Suzuki.
The 2025 adidas Soccer Aid WORLD XI FC shirt is also now available for sale and can be purchased here: https://shop.socceraid.org.uk/