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Life insurance. For dads. Sorted. helps dads find the right life insurance, for free. It’s quick and easy, and means your family is protected financially if anything happened to you.

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Ballet Daddy, you rock.

"See Daddy, I knew you'd look nice"

Tom has helped protect 50,000+ families.

Tom has helped protect 50,000+ families.

"It's a really simple, easy process"

- Dave, London

"Excellent, professional and caring"

Adam, Norwich

"I would recommend Tom!"

Mark, Liverpool

"Quick and easy"

Paul, Cardiff

A proper job

A proper job

Why get life insurance?

Dying is obviously not on your to-do list, but the reality is that every 22 minutes a child loses a parent they rely on financially.

If anything happened to you, life insurance pays out a lump sum so your family doesn’t have to worry about money.

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Who is Tom?

Tom is a life insurance specialist just for dads. With Tom, you can get a free quote faster than the kids grow out of their shoes.

One tiny form, a quick chinwag with one of our FCA-vetted insurance partners and you're golden.

Apoocalypse now.

Apoocalypse now.

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How to win at parenting:

Fill out a tiny form on

Fill out a tiny form on

Have a quick natter with a friendly insurance expert

Have a quick natter with a friendly insurance expert

Sit back and stroke your magnificent dad beard in triumph

Sit back and stroke your magnificent dad beard in triumph

Ball to Cancer

You pay forward. We give back.

We donate £1 to Balls to Cancer for every valid quote we process, even if you don't take the cover. Cos we’re nice like that.

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Head Ball


Questions? Here are the answers.

How much does it really cost?

It's free to use Tom to find life insurance - you'll never be charged for quotes.

Life insurance could cost the same each month as a couple of beers. But unlike a pint, your life insurance stays at the same price month after month.

We like a challenge, so tell us if you've found a quote elsewhere and we'll eat some kind of hat if we can't beat it.

Does life insurance really pay out?

- Did you remember to dry clean your suit?

- "Erm. Yes?"

We've all told the odd porkie, but when it comes to life insurance you need to tell us the truth, the whole truth and nothing but.

Cheeky cig down the pub? Tell us. The only time life insurance doesn't pay out is when you're not 100% open and honest during your application.

If it’s free to use, how do you make money?

When you start a policy with one of our partners, they give us a few quid for recommending you. We donate £1 for every valid quote to Balls to Cancer, even if you don't take the cover.

Can I trust your insurance partners?

Absolutely. But don’t just take our word for it - they’re all FCA authorised which means they've signed up to a duty of care to ensure all customers are treated fairly. Bosh.

Why get life insurance?

Losing a Dad sucks. But losing a Dad, the family home and the things he used to pay for all at the same time sucks on an entirely new level.

Life insurance is a safety net for your family. If anything happened to you before your cover ends, your life insurance would pay a lump sum to your family to help cover the financial loss of losing you.

Why do you need to know if I smoke?

We all know that smoking is bad for our health, and sadly it’s a contributor to disease and death in many people. We need to know if you smoke because it increases your risk of death. But be honest - if you tell porkies, your insurance may be invalid and not pay out.

Why do I need to speak to someone, can't I do this all online?

There are a couple reasons you need to speak to someone on the phone.

First - unlike car insurance where there could be a few thousand quid a stake - with life insurance we’re regularly talking about half a million quid or more. For that reason, life insurance companies like to have a recorded conversation to make sure you are who you say you are should there be any disputes if a claim arises.

And second, we firmly believe that speaking to real human beings ensures that your requirements are fully understood and you get the right cover for you and your family.

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Isn't this fun.

Isn't this fun.

We donate with every quote! 5 stars on TrustPilot
Hey! Ok, let’s get that quote for you.
Just a couple of quick questions...
What's your name?
My name is
Steady on son, this is a family show.
Nice. Cheers
Who do you want to insure?
Have you smoked in the last 12 months? No porkies! No porkies!
What's your date of birth
My birthday is
What's your partner's title?
And their name?
Their name is
Has your partner smoked in the last 12 months?
What's your partner's date of birth?
Their birthday is
Nice one.
Do you know how much cover you'd like?
Great. Let me know roughly how much and for how long.
I'd need £ for years.
No probs, we'll get that bit sorted later.
What's your house number or name? (This is to confirm you're from the UK!)
And your postcode?
We may need to ask some additional questions about your health and lifestyle before issuing your quotes.
You can ring me on
Can I get your email address too?
My email is
We donate with every quote! 5 stars on TrustPilot
Let's get you covered:
This quote is for or
I smoked in the last 12 months. No porkies!
I was born on the of
I how much cover I want and for how long.
It's for £ over years.
My name is
My house name or number is
My postcode is
You can call me on
You can email
Send it already
Send it already
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